Facebook has introduced significant changes to its monetization policy, easing eligibility requirements and creating new earning opportunities for content creators, particularly emerging digital talent in countries such as Pakistan.
Under the updated system, creators may gain access to Facebook’s Content Monetization tools if their page achieves 300,000 views within a 28-day period.
Once approved, eligible users can begin generating revenue through videos, Reels and other forms of content published on the platform.
The move marks a notable shift from Facebook’s previous monetization criteria, which required creators to meet stricter thresholds, including a minimum of 10,000 followers, 600,000 minutes of watch time and a specified number of uploaded videos.
The relaxed requirements are expected to make monetization more accessible to smaller creators and new entrants who previously struggled to qualify under the platform’s more demanding standards.
Digital media experts say the changes could help expand income-generating opportunities for content creators and encourage greater participation in the digital economy.
However, they stressed that users must continue to comply with Facebook’s community standards, monetization policies and copyright regulations.
According to reports, the new monetization framework has not yet been rolled out universally.
The feature is currently being made available on a trial basis to selected eligible accounts and pages, with a broader rollout expected in the coming months.
The update is being viewed as a potentially significant development for aspiring creators seeking to build audiences and earn revenue through social media platforms.
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