Google has further increased the impatience of fans by releasing a first look ahead of the official launch of its new Pixel 11 smartphone series.

The company has announced that the Pixel 11 series will be introduced at a special event in New York on August 12, while pre-orders will also start on the same day. Google has also released a short teaser video on the homepage of its online store, which shows a glimpse of the new feature, Pixel Glow, for the first time.

According to reports, Pixel Glow will actually be a round LED light, which will be able to light up in different colours. The main purpose of this feature is to display notifications more prominently; however, it is being shown that users will also be able to choose different colors for different apps. However, Google has not yet released full details in this regard.

This is also the first time that Google has officially confirmed the name of the Pixel 11, as the company had not officially revealed its name before. According to Google, pre-order bookings for the Pixel 11 series will start immediately after the launch event on August 12.

The company has also introduced a special offer for US users. If users register their email on the Google Store before August 7 at 11:59 pm (Pacific Time), they will be sent a special promo code on August 12, through which they will be able to avail a special discount or offer on the purchase of Pixel 11 devices until August 27.

According to technology experts, the Pixel 11 series is expected to feature several new AI-based features, improved camera systems, and advanced software experiences, the full details of which will be revealed during the launch event.

Read also: Google Pixel feature accidentally leaks background sounds during calls

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