ISLAMABAD: The social media platform TikTok has unveiled a major change that users won’t enjoy anytime soon: the launch of unwanted advertising formats.
According to the company’s announcement, users can expect the launch of new ad formats on the platform. One of the formats includes the display of a company’s logo as soon as the user opens the TikTok app. This ad format is called “Takeover,” and companies can join hands with TikTok to display their logo at the opening of the app.
Another ad format that users can expect on the platform is “Prime Time.” This ad format includes the display of three ads from the same company at different times of the day, such as during a live event or a peak engagement moment. The ads will be displayed at intervals of 15 minutes each.
The advertising industry has developed a fresh ad format which combines elements from two existing ad formats known as “Top View” and “Top Feed.” The “Top View” ad format displays ads immediately after the user opens the app, whereas the “Top Feed” ad format displays ads on the “For You” page feed. The two ad formats will be merged together to create an advertising system which shows users more advertisements throughout their experience.
TikTok has introduced its new advertising formats, which the company claims will boost brand exposure while increasing audience interaction, yet TikTok will show users additional advertisements, which users will probably dislike. The display of an ad within the first few seconds of opening the app may not be well-received by the users, and the display of three ads in a row from the same brand may become too much for the users.
The users who already believe that app advertisements disrupt their experience have expressed their concern about this announcement, which has created doubts about TikTok’s advertising system, which the company uses to generate revenue and which will damage user experience over time.
