ISLAMABAD: Pakistan’s largest digital bank, Easypaisa, has introduced an artificial intelligence (AI)-powered chatbot “ello” in its app, as part of its commitment to providing the fastest and most advanced financial services to millions of Pakistanis.
This innovative technology aims to improve customer service and further strengthen the process of financial inclusion so that all banking facilities are available to customers directly at their fingertips.
The method of activating “ello” has been kept extremely simple and interesting, under which users will just shake their phone after logging into the Easypaisa app, and this friendly chatbot will immediately appear on the screen to assist them.
Through this service, users can access the Product Knowledge Hub to get information about various Easypaisa products, while it will also act as a help centre that will guide users in a human-like manner.
Easypaisa Digital Bank Chief Digital Officer Farhan Hassan said on the occasion that our mission is to make digital financial services simple and convenient for every Pakistani, and the launch of “Elo” is a major step towards improving customer service through artificial intelligence.
This chatbot has been developed in collaboration with Ant International, which has global expertise in the field of fintech.
Ant International’s Chief Innovation Officer, Jiang Mingyang, while appreciating this partnership, said that modernising business operations through artificial intelligence in collaboration with Easypaisa is an important part of their strategy.
It should be noted that Easypaisa is currently processing transactions worth more than Rs 15 trillion, equivalent to 13% of Pakistan’s GDP, and every fifth Pakistani in the country is using this service.
The introduction of “Ello” will not only ensure 24/7 customer support, but in the future, it will also serve customers as a complete financial assistant.
